Privacy Policy – Credible Lending

Introduction

At Credible Lending, doing business under the Credible Lending brand (collectively, “Credible Lending,” “we,” “our,” or “us”), we value the privacy of your personal information. This Privacy Policy is intended to help you understand how we collect, use, share, and protect your information. It applies to individuals accessing our website and mobile application (collectively, the “Site”) and the services we offer through the Site (collectively, “Services”).

We may update this Privacy Policy periodically. If changes occur, the revised version will be posted on this webpage. Please review this Privacy Policy regularly to stay informed.

This Privacy Policy covers the following topics:

Information We Collect Online
How We Use Your Information
How We Share Your Information
Cookies and Other Tracking Technologies
“Do Not Track” Signals
Choices About Your Information
Security
Third Party Links
Children’s Privacy
Notice to Nevada Residents
Notice to California Residents
Notice to New Jersey, Texas and other State Residents
Accessibility
How to Contact Us

DISCLAIMER:

This Privacy Policy is designed to comply with applicable federal and state laws in the United States. However, we encourage you to check the privacy laws specific to your state, as certain states have additional privacy protections that may apply to you.

1.Information We Collect Online

We gather Personally Identifiable Information (PII) from you when you use the Site and Services. “Personally Identifiable Information” refers to information that identifies an individual, which we collect online when you seek our Services on behalf of your business. We store this information in an accessible format. The following are the types of PII we collect:

Information You Provide

When you apply for financing or use our Services, you may provide the following PII:

Financing Application:

To apply for financing, you will create an account and provide personal details such as your name, email address, phone number, physical address, Social Security number, business information (name, size, type), financial information (e.g., bank statements, credit card statements, tax ID, business credit history, etc.), and any other relevant financial data. You may also be asked for beneficial ownership information, if applicable.

Chat:

If you use our chat feature, you will provide your name, phone number, and any other details you choose to share. Please note that, our chat service provider, may collect, record, and store your chat information as per their privacy policy.

Note: We may collect beneficial ownership information when required by U.S. regulations to verify the identities of business owners in order to comply with financial crime deterrence regulations.

Information Collected as You Navigate Our Site

We also collect certain PII automatically when you use our Site and Services, such as:

Usage Information: Details of your interaction with the Site, including the pages you visit and your activity on the Site.
Device Information: Information about your device, such as hardware model, operating system, application version, and browser type.
Mobile Device Information: If you access the Site via a mobile device or tablet, we collect information about your device type, carrier, and other aggregated details.
Location Information: General location data (at a city-regional level) of Site visitors.

Third-Party Information

In some cases, you may provide PII to a third party (e.g., a name and phone number through the chat feature). By doing so, you confirm you have the right to provide their information and that we can use it according to this Privacy Policy.

We also partner with platforms which may gather your financial data from third-party institutions to provide the Services. By using our Services, you authorize Plaid to act on your behalf to access and transmit your financial data, which will be processed in accordance with Plaid’s privacy policy.

2.How We Use Your Information

We use the PII we collect to provide our Services, improve the Site, and protect our legal rights. Specifically, we may use your information to:

Operate and improve our Site and Services.
Process your financing application, verify your identity, and perform due diligence.
Manage your business product account, including payment processing.
Communicate with you about your account, send marketing communications, and notify you of updates or changes.
Conduct customer research and better understand your needs.
Enforce security, investigate fraud, and ensure legal compliance.
Monitor and improve the functionality and security of our Site and Services.
Use aggregated and anonymized data for business insights and reports shared with our partners.

3.How We Share Your Information

We may share the information we collect with third parties in the following situations:

Third-Party Lenders: We may share your information with lending partners to process financing applications
Service Providers: We share information with vendors who help us manage and maintain the Site or provide data-related services (e.g., email, hosting, analysis).
Advertising Partners: We may share information with vendors to help create and analyze advertising campaigns.
Legal Requirements: We may disclose your information when required by law or legal process, or in connection with any legal proceedings.
Business Transactions: In the event of a merger, acquisition, bankruptcy, or other similar event, your information may be shared with the involved parties.
With Your Consent: We may share information with third parties when you consent to such disclosures.
Additionally, we may share your information to fulfill legal obligations, prevent fraud, protect the safety of individuals, or defend our legal rights.

4.Use of Cookies and Tracking Technologies

How We Use Cookies

At Credible Lending, we use cookies and other tracking technologies (such as pixels and web beacons) to enhance your experience on our site and services. Cookies are small pieces of data stored on your device (computer, mobile, or tablet) by your web browser.

We use cookies for the following purposes:

To estimate audience size and monitor usage patterns.
To remember and save your preferences for future visits, helping us tailor the site and services to your needs
To advertise content and services relevant to your interests.
To track advertisements and search engine results.
To collect aggregate data on site traffic and interactions, enabling us to improve the user experience.
To recognize and personalize your return visits to the site.

We use both first-party cookies (set by us) and third-party cookies (set by other organizations) to gather valuable insights that improve our site, conduct advertising, and assess the effectiveness of marketing efforts. For instance, we may use cookies from Google, Facebook, and other similar platforms.

How You Can Opt Out of Cookies

You can block cookies by adjusting the settings on your web browser. To learn more about cookies and how to manage them, please visit AboutCookies.org or AllAboutCookies.org.

Platform Controls

To opt out of cookies set by specific entities, you can follow the links below:

To learn more about your choices related to cookies and tracking technologies, please visit the Network Advertising Initiative or the Digital Advertising Alliance websites. For mobile-specific opt-out options, visit the Network Advertising Initiative’s Mobile Choices website.

Please note that these opt-out preferences apply only to the device or browser on which they are set. Therefore, you may need to opt out on each browser or device you use.

Google Analytics

We use Google Analytics to analyze how users interact with our site and services. Google Analytics uses cookies to collect data such as your IP address, visit time, referring websites, and whether you are a returning visitor. This data helps us improve our site. For more details on Google’s data practices and how to opt out, please visit Google’s Analytics Opt-Out.

FullStory

We also use FullStory to monitor and enhance the user experience. FullStory collects information through cookies and similar technologies, including your IP address, device information, and actions on our site (e.g., pages visited, clicks, and form inputs). You can read more about FullStory’s privacy policy here. To opt out, click here.

Other Tracking Activities

We may also use third-party services to collect data on user behavior (such as pages visited and links clicked) to improve the user experience.

5.Do Not Track Signals

Some internet browsers include a “Do Not Track” feature that signals to websites that you do not want your activity to be tracked. As there is no standardized way for browsers to communicate this signal, our site does not currently respond to or interpret “Do Not Track” requests.

6.Your Choices Regarding Information

Access and Updates to Your Information

You can view, correct, or request changes to the personally identifiable information associated with your account. To make such a request, please contact us at customerservice@crediblelending.com or send written requests to: Credible Lending (12000 Biscayne Blvd, Miami, FL 33181).

Marketing Communications

To unsubscribe from marketing emails, you can use the “unsubscribe” link at the bottom of our emails or adjust your preferences in your account settings. You can also contact us at optout@crediblelending.com

Blog and Forum Participation

If you wish to remove your personal information from any public blog or community forum, please contact us at info@crediblelending.com.

Testimonials

We may display customer testimonials on our site with your consent. If you wish to update or delete your testimonial, please contact us at optout@crediblelending.com

7.Security

We employ reasonable security measures to protect your personal information from unauthorized access or misuse. However, no method of transmission over the internet is 100% secure, and while we strive to protect your information, we cannot guarantee complete security.

8.Third-Party Links

Our site may include links to other websites. We are not responsible for the privacy practices of those third-party sites, and this Privacy Policy only applies to information collected by us on this site.

9.Children’s Privacy

Our site and services are not intended for children under 13. We do not knowingly collect or use personal information from children under 13.

10. Nevada Residents

Under Nevada law, residents have the right to opt out of the sale of personal information. While we do not currently sell personal information, if you are a Nevada resident, you can submit a verified request to opt out of future sales if our policy changes.

11. California Residents

The California Consumer Privacy Act (CCPA) provides California residents with specific rights regarding their personal information. If you are a California resident, you may access more details on how we collect, use, and share personal information, as well as your rights under the CCPA. If you are a current or former employee, job applicant, or independent contractor, please refer to our separate privacy notice available here for more information on your personal information handling.

12.State-Specific Privacy Information

New Jersey: For more information on privacy rights under New Jersey law, please refer to New Jersey ConsumerPrivacy Act.
Texas: For Texas-specific privacy laws, you can consult the Texas Privacy Protection Act.
California: If you are a California resident, please refer to our California Consumer Privacy Act (CCPA) Notice for information on your rights under the CCPA.

Notice at Collection of Personal Information

We currently collect, and in the 12 months prior to the Last Updated date of this Privacy Policy, have collected the following categories of Personal Information:

Identifiers: name, postal address, online identifier, Internet Protocol (IP) address, email address, account name, Social Security number, driver’s license number, passport number.
Unique Personal Identifiers: device identifier, cookies, beacons, pixel tags, mobile ad identifiers, or other similar technology.
Telephone Number
Signature
Bank Account Information
Other Financial Information: including bank statements, credit card statements, average bank balance, personal and business credit history, payment behavior, and tax identification number.
Internet or Other Electronic Network Activity Information: browsing history, search history, and information about interactions with websites, apps, or advertisements.
Geolocation Data
Commercial Information: records of personal property and personal credit information
Professional or Employment-related Information: including employment history
Characteristics of Protected Classifications: age (40 and older)
Audio or Similar Information: recordings for monitoring and training purposes
Inferences: created from the above information to develop a profile about a consumer reflecting preferences, characteristics, behavior, and abilities.

We collect Personal Information directly from individuals and from agents, referral partners, brokers, or credit reporting agencies. Not all categories of Personal Information are collected from each source.

In addition to the purposes stated above under “How We Use Your Information,” we currently collect and have collected the above categories of Personal Information for the following business or commercial purposes:

Auditing related to counting ad impressions, verifying ad positioning, and auditing compliance with standards
Ensuring security and integrity to the extent reasonably necessary and proportionate
Debugging to identify and repair errors
Short-term, transient use, including nonpersonalized advertising during the current interaction
Performing services like account maintenance, customer service, processing transactions, verifying information, or providing financing.
Advertising and marketing services (excluding cross-context behavioral advertising) where service providers do not combine Personal Information from us with that from other sources.
Internal research and development for technological purposes.
Activities to maintain or enhance service quality or safety.
Advancing commercial or economic interests, such as promoting products or services.

Sale, Sharing, and Disclosure of Personal Information

While we do not engage in the traditional sale of Personal Information, certain online activities may involve the sale or sharing of Personal Information under the law, such as displaying advertisements on other websites.

The table below lists the categories of Personal Information we may have shared or sold to third parties in the past 12 months, and the types of third parties involved:

Category of Personal Information

Unique Personal Identifiers (device ID, cookies, etc.)

Categories of Third Parties

Advertising networks, data analytics providers.

Disclosure of Personal Information for Business Purposes

We disclose Personal Information to third parties for the following business purposes:

Ensuring security and integrity.
Performing services such as account maintenance, customer service, processing payments, and financing.
Advancing our commercial or economic interests.

We do not knowingly collect, sell, or share Personal Information of consumers under 16 years of age or process sensitive information for inferring characteristics about individuals.

Retention of Personal Information

We retain your Personal Information for as long as your account remains active or as necessary to fulfill the purposes for which it was collected, including legal, accounting, or reporting requirements.

Your Rights

As a US resident, you have the following rights regarding your Personal Information:

The right to know what Personal Information we have collected about you, including categories, sources, and third parties to whom it was disclosed.
The right to delete Personal Information, subject to certain exceptions.
The right to correct inaccurate Personal Information.
The right to opt out of the sale or sharing of Personal Information.
The right to limit the use or disclosure of sensitive Personal Information.
The right not to be discriminated against for exercising your privacy rights.

How to Submit a Request to Know, Delete, and/or Correct

To submit a request to know, delete, or correct your Personal Information, email us at info@crediblelending.com or call us at 1-800-XXX-XXXX. If submitting a request on behalf of another US resident, please use the methods outlined above and provide the necessary authority to act on their behalf.

Verification Process

We will verify your request upon confirming your identity. For certain requests, such as those involving sensitive information, we may request additional information for verification. Requests may require you to submit data points, a signed declaration, or other proof of identity.

Right to Opt-Out of Sale or Sharing

As a US resident, you have the right to request that we stop selling or sharing your Personal Information. You may opt-out through the “Do Not Sell or Share My Personal Information” link on our website or by using privacy controls in your browser.

Shine the Light Law

We do not disclose Personal Information to third parties for their direct marketing purposes and, therefore, are not subject to the requirements of California Civil Code § 1798.83.

Accessibility

We are committed to ensuring this Privacy Policy is accessible to individuals with disabilities. If you need this policy in an alternative format, please contact us.

How to Contact Us

For questions about our privacy practices, email us at customerservice@crediblelending.com or write to us at info@crediblelending.com

Credible Lending
12000 Biscayne Blvd, Miami, FL 33181